Applied Market Research (MKTG3960)
Information valid for Semester 2, 2023
Course level
Undergraduate
Faculty
School
Agriculture Food Sustainablty
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week
2L1T
Recommended prerequisite
Bachelor students: MKTG1501
Postgraduate students: none
Assessment methods
Online Quizzes
Market Research Plan
Final Examination
Course enquiries
Doctor Risti Permani (Semester 2, Regular, Gatton, In person), (Semester 2, Regular, External, External)
Dr Risti Permani
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | External | External | Profile unavailable |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | Gatton | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Principles & techniques of marketing research as they apply in an international business context.
