Applied Market Research (MKTG3960)
Information valid for Semester 2, 2022
Course level
Undergraduate
Faculty
School
Agriculture Food Sciences Schl
Units
2
Duration
One Semester
Delivery mode
External
Class hours
2 Lecture hours
1 Tutorial hour
Recommended prerequisite
Bachelor students: MKTG1501
Postgraduate students: none
Assessment methods
Online Quizzes
Market Research Plan
Final Examination
Course enquiries
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Work Integrated Learning
Work Simulations
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | Gatton | In Person | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | External | External | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | Gatton | In Person | Profile unavailable |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | External | External | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Principles & techniques of marketing research as they apply in an international business context.
