Applied Market Research (MKTG3960)
Information valid for Semester 2, 2025
Course level
Undergraduate
Faculty
School
Agriculture Food Sustainablty
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 3 Hours/ Week
Recommended prerequisite
Bachelor students: MKTG1501. Postgraduate students: none
Assessment methods
Online Quizzes
Market Research Plan
Final Examination
Course enquiries
Doctor Risti Permani (Semester 2, Regular, Gatton, In person), (Semester 2, Regular, External, External)
Dr Risti Permani
Students may also contact the School of Agriculture and Food Sustainability Student Administration team for general enquiries via agriculture@enquire.uq.edu.au.
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | Gatton | In Person | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | External | External | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | Gatton | In Person | Profile unavailable |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | External | External | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Principles & techniques of marketing research as they apply in an international business context.
