Creative Advertising Development (ADVT7509)
Information valid for Semester 2, 2018
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Incompatible
ADVT3507 or MKTG7509
Recommended prerequisite
ADVT7508
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course further develops students' understanding of production processes involved in the execution of creative advertising in a contemporary communication context. Using digital videos and production/editing software, students will undertake practical creative tasks. This course examines several different aspects of creative production from creating powerful visual images, using digital cameras and videos, creating, recording and manipulating sound for creative purposes, videography and editing video, copywriting, scriptwriting and narrative development. However, emphasis is placed on developing creative thinking skills, and applying them purposefully through the management and coordination of content production.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | St Lucia | In Person | Course Profile |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | External | External | Course Profile |
Semester 1, 2022 (21/02/2022 - 21/06/2022) | External | External | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |