Creative Advertising Development (ADVT7509)
Information valid for Semester 2, 2016
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Incompatible
ADVT3507 or MKTG7509
Recommended prerequisite
ADVT7508
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course provides students with an advanced understanding and practical experiences of creative advertising and contemporary media production. It brings together film-making techniques and advanced theoretical aspects of advertising, branding and consumer behaviour to offer students with opportunities to create real-life creative advertisements. Via fieldwork and in-class exercises, students will learn how to construct advertising concepts based on client briefs, and produce, film, and work with a production crew to maximize the impact of an advertising campaign.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | External | External | Course Profile |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | St Lucia | In Person | Course Profile |
Semester 1, 2022 (21/02/2022 - 21/06/2022) | External | External | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |