Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

Internal

Class hours

3 Seminar hours

Incompatible

ADVT3507 or MKTG7509

Recommended prerequisite

Restricted

Quota: Minimum of 15 enrolments

Course enquiries

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2025 (28/07/2025 - 22/11/2025) St Lucia In Person Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course further develops students' understanding of production processes involved in the execution of creative advertising in a contemporary communication context. Using digital videos and production/editing software, students will undertake practical creative tasks. This course examines several different aspects of creative production from creating powerful visual images, using digital cameras and videos, creating, recording and manipulating sound for creative purposes, videography and editing video, copywriting, scriptwriting and narrative development. However, emphasis is placed on developing creative thinking skills, and applying them purposefully through the management and coordination of content production.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2024 (22/07/2024 - 18/11/2024) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile