Visitor Experience and Marketing (TOUR1002)
Information valid for Semester 2, 2023
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
External
Class hours
Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week
Incompatible
TOUR2001
Course enquiries
Doctor Aaron Tkaczynski ()
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course examines visitor psychology in tourism, hospitality and event contexts and focuses on the design and marketing of visitor experiences and environments. Students in the course will analyse visitors' motivations to engage in tourist experiences, visitor decision making, and marketing in tourism, hospitality and event contexts.
Archived offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
| Semester 2, 2023 (24/07/2023 - 18/11/2023) | St Lucia | In Person | Course Profile |
| Semester 2, 2023 (24/07/2023 - 18/11/2023) | External | External | Course Profile |
| Semester 2, 2022 (25/07/2022 - 19/11/2022) | External | External | Course Profile |
| Semester 2, 2022 (25/07/2022 - 19/11/2022) | St Lucia | Internal | Course Profile |
| Semester 2, 2021 (26/07/2021 - 20/11/2021) | External | External | Course Profile |
| Semester 2, 2021 (26/07/2021 - 20/11/2021) | St Lucia | Internal | Course Profile |
