Agribusiness Marketing (MKTG7961)
Information valid for Semester 1, 2016
Course level
Postgraduate Coursework
Faculty
School
Agriculture Food Sciences Schl
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
2 Lecture hours
3 Tutorial hours
Assessment methods
Assignments, Group Presentations and Tutorial Participation
Course enquiries
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2025 (24/02/2025 - 21/06/2025) | Gatton | In Person | Course Profile |
Semester 1, 2025 (24/02/2025 - 21/06/2025) | External | External | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
The course examines the forces of change that impinge on agribusiness firms and develops a marketing framework that individual managers can utilize to cope with these changes.