Marketing Management (MKTG7806)

Information valid for Summer Semester, 2021

Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

Intensive

Class hours

4 Contact hours

Incompatible

MKTG7040 or 7708 or MGTS7806

Recommended prerequisite

Restricted

GCBA, GDipBA, MBA

Course enquiries

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2024 (22/07/2024 - 31/08/2024) Brisbane City Intensive Course Profile
Summer Semester, 2024 (25/11/2024 - 08/02/2025) Brisbane City In Person Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) Brisbane City In Person Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course synthesises current perspectives of marketing and communication theory and practice. Using contemporary approaches, the course aims to better inform management practice by critiquing traditional marketing management and communication practices. It will prepare students to think ethically and critically about the communication and marketing processes that occur in organisations between their internal and external stakeholder so as to forward overall organizational success in a global marketplace.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) Brisbane City In Person Course Profile
Semester 1, 2023 (27/03/2023 - 27/05/2023) External External Course Profile
Semester 1, 2023 (27/03/2023 - 27/05/2023) Brisbane City In Person Course Profile
Semester 2, 2023 (21/08/2023 - 21/10/2023) Brisbane City Intensive Course Profile
Summer Semester, 2023 (27/11/2023 - 10/02/2024) Brisbane City Intensive Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) Brisbane City Internal Course Profile
Semester 2, 2022 (22/08/2022 - 22/10/2022) Brisbane City Intensive Course Profile
Semester 2, 2022 (22/08/2022 - 22/10/2022) External External Course Profile
Summer Semester, 2022 (28/11/2022 - 11/02/2023) Brisbane City Intensive Course Profile
Summer Semester, 2022 (28/11/2022 - 11/02/2023) External External Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) Brisbane City Flexible Delivery Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 2, 2021 (23/08/2021 - 23/10/2021) Brisbane City Intensive Course Profile
Semester 2, 2021 (23/08/2021 - 23/10/2021) External Intensive Course Profile
Summer Semester, 2021 (04/01/2022 - 29/01/2022) Brisbane City Intensive Course Profile
Summer Semester, 2021 (04/01/2022 - 29/01/2022) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) Brisbane City Weekend Course Profile
Semester 2, 2020 (24/08/2020 - 24/10/2020) St Lucia Weekend Course Profile
Summer Semester, 2020 (04/01/2021 - 30/01/2021) Brisbane City Intensive Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) Brisbane City Internal Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) Brisbane City Weekend Course Profile
Semester 2, 2019 (19/08/2019 - 19/10/2019) Brisbane City Intensive Course Profile
Summer Semester, 2019 (06/01/2020 - 01/02/2020) Brisbane City Intensive Course Profile
Semester 1, 2018 (28/05/2018 - 23/06/2018) Brisbane City Weekend Course Profile
Semester 2, 2018 (20/08/2018 - 20/10/2018) St Lucia Intensive Course Profile
Semester 2, 2018 (22/10/2018 - 17/11/2018) Brisbane City Weekend Course Profile
Summer Semester, 2018 (02/01/2019 - 26/01/2019) Brisbane City Intensive Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) Brisbane City Internal Course Profile
Semester 2, 2017 (21/08/2017 - 21/10/2017) St Lucia Intensive Course Profile
Semester 2, 2017 (23/10/2017 - 18/11/2017) St Lucia Weekend Course Profile
Summer Semester, 2017 (02/01/2018 - 27/01/2018) Brisbane City Intensive Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) Brisbane City Internal Course Profile
Semester 1, 2016 (01/02/2016 - 24/03/2016) St Lucia Intensive Course Profile
Semester 2, 2016 (22/08/2016 - 22/10/2016) St Lucia Intensive Course Profile
Semester 2, 2016 (24/10/2016 - 19/11/2016) St Lucia Weekend Course Profile
Summer Semester, 2016 (03/01/2017 - 04/02/2017) St Lucia Intensive Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) Brisbane City Internal Course Profile
Semester 2, 2015 (29/06/2015 - 22/08/2015) St Lucia July Intensive Course Profile
Semester 2, 2015 (24/08/2015 - 17/10/2015) St Lucia Intensive Course Profile