Transformational Marketing (MKTG7806)

Information valid for Semester 2, 2025

Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

General contact hours 40 Hours/ Week

Incompatible

MKTG7708

Restricted

GCBA, GDipBA, MBA

Course enquiries

Doctor Anthony Davidson ()

Current course offerings

Course offerings Location Mode Course Profile
Summer Semester, 2024 (25/11/2024 - 08/02/2025) Brisbane City In Person Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) Brisbane City In Person Course Profile
Semester 2, 2025 (27/06/2025 - 01/08/2025) Brisbane City In Person Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Gain knowledge, skills, and tools to transform the role of marketing in organisations. This course examines contemporary marketing thinking and practice and explores new ways to leverage data, insights, and technology to improve marketing effectiveness. Students will learn about best practice frameworks to develop and execute marketing strategy and make informed marketing decisions.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) Brisbane City In Person Course Profile
Semester 2, 2024 (22/07/2024 - 31/08/2024) Brisbane City Intensive Course Profile
Semester 1, 2023 (27/03/2023 - 27/05/2023) External External Course Profile
Semester 1, 2023 (27/03/2023 - 27/05/2023) Brisbane City In Person Course Profile
Semester 2, 2023 (21/08/2023 - 21/10/2023) Brisbane City Intensive Course Profile
Summer Semester, 2023 (27/11/2023 - 10/02/2024) Brisbane City Intensive Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) Brisbane City Internal Course Profile
Semester 2, 2022 (22/08/2022 - 22/10/2022) Brisbane City Intensive Course Profile
Semester 2, 2022 (22/08/2022 - 22/10/2022) External External Course Profile
Summer Semester, 2022 (28/11/2022 - 11/02/2023) External External Course Profile
Summer Semester, 2022 (28/11/2022 - 11/02/2023) Brisbane City Intensive Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) Brisbane City Flexible Delivery Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 2, 2021 (23/08/2021 - 23/10/2021) Brisbane City Intensive Course Profile
Semester 2, 2021 (23/08/2021 - 23/10/2021) External Intensive Course Profile
Summer Semester, 2021 (04/01/2022 - 29/01/2022) Brisbane City Intensive Course Profile
Summer Semester, 2021 (04/01/2022 - 29/01/2022) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) Brisbane City Weekend Course Profile
Semester 2, 2020 (24/08/2020 - 24/10/2020) St Lucia Weekend Course Profile
Summer Semester, 2020 (04/01/2021 - 30/01/2021) Brisbane City Intensive Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) Brisbane City Internal Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) Brisbane City Weekend Course Profile
Semester 2, 2019 (19/08/2019 - 19/10/2019) Brisbane City Intensive Course Profile
Summer Semester, 2019 (06/01/2020 - 01/02/2020) Brisbane City Intensive Course Profile
Semester 1, 2018 (28/05/2018 - 23/06/2018) Brisbane City Weekend Course Profile
Semester 2, 2018 (20/08/2018 - 20/10/2018) St Lucia Intensive Course Profile
Semester 2, 2018 (22/10/2018 - 17/11/2018) Brisbane City Weekend Course Profile
Summer Semester, 2018 (02/01/2019 - 26/01/2019) Brisbane City Intensive Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) Brisbane City Internal Course Profile
Semester 2, 2017 (21/08/2017 - 21/10/2017) St Lucia Intensive Course Profile
Semester 2, 2017 (23/10/2017 - 18/11/2017) St Lucia Weekend Course Profile
Summer Semester, 2017 (02/01/2018 - 27/01/2018) Brisbane City Intensive Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) Brisbane City Internal Course Profile
Semester 1, 2016 (01/02/2016 - 24/03/2016) St Lucia Intensive Course Profile
Semester 2, 2016 (22/08/2016 - 22/10/2016) St Lucia Intensive Course Profile
Semester 2, 2016 (24/10/2016 - 19/11/2016) St Lucia Weekend Course Profile
Summer Semester, 2016 (03/01/2017 - 04/02/2017) St Lucia Intensive Course Profile