Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course synthesises current perspectives of marketing and communication theory and practice. Using contemporary approaches, the course aims to better inform management practice by critiquing traditional marketing management and communication practices. It will prepare students to think ethically and critically about the communication and marketing processes that occur in organisations between their internal and external stakeholders so as to forward overall organisational success in a global marketplace.

Archived offerings