Marketing Strategy (MKTG3501)
Information valid for Semester 2, 2025
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
BF300 or BSMK3501 or MGMT3100
Prerequisite
BSMK1501 or MGMT1100 or MKTG1501
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Doctor Cassandra France (Semester 2, Regular, St Lucia, In person)
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Critical evaluation of marketing principles through practical exercises & detailed analyses of real-life case studies.
