Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

Marketing strategy combines advanced knowledge and practical acumen to create and sustain superior competitive advantage for organisations. This course dives deep into the latest management concepts and marketing strategies - including completing a marketing audit, and planning, executing and evaluating a marketing plan. This course builds on your previous learning of marketing and consumer behaviour theories and brings this together with a strategic focus. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization. This course also focuses upon critical evaluation of marketing principles developed through practical exercises and detailed analyses of real-life case studies.

Archived offerings