Course list for the Marketing Major

Information valid for students commencing 2021

Students must complete at least 12 units from the following (of which 6 units must be at level 3 or 4)

4 units for:

Course Code	Units	Course Title
MKTG2501	2	Consumer Behaviour
MKTG4501	2	Advanced Studies in Marketing

8 units from:
(maximum 4 units at level 2)

Course Code	Units	Course Title
MKTG2508	2	Brand Management
MKTG2509	2	Service and Relationship Marketing
MKTG2510	2	Marketing Intelligence
MKTG3501	2	Marketing Strategy
MKTG3504	2	Applied Market Research
MKTG3506	2	Digital Marketing and Social Media
MKTG3508	2	Targeting and Pricing
RBUS4999	2	Business Industry Placement