Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

Brands are an important resource for companies and consumers, perhaps one of the most valuable assets an organisation can invest and develop over time. This course provides a full and complete overview of the importance of brands to the organisation. Creating and nurturing strong brands presents considerable challenges. In this course, students will learn why brands are important, what they represent to consumers and what organisations should do to manage them effectively. The course focuses on how to create profitable brand strategies by building, measuring and managing brand equity. Students will learn and apply core branding concepts including brand equity, brand positioning and architecture strategies, brand value, corporate branding and digital brand strategies.

Archived offerings