Course list for the Marketing-BBusMan Single Major

Information valid for students commencing 2009

Students must complete at least six courses from the following (of which three courses must be at level 3):

Course Code	Units	Course Title
MKTG2501	2	Consumer Behaviour
MKTG2503	2	Services Marketing
MKTG2504	2	International Marketing
MKTG2508	2	Brand Management and Strategy
MKTG3501	2	Marketing Strategy
MKTG3502	2	Foundations of Advertising
MKTG3503	2	Sales and Account Management
MKTG3504	2	Applied Market Research
MKTG3505	2	Advertising Strategy