Applied Market Research (MKTG3504)
Information valid for Semester 1, 2025
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
2 Lecture hours
1 Practical or Laboratory hour
Incompatible
BF333 or BSMK3504 or MGMT3104
Prerequisite
(BSMK1501 or MGMT1100 or MKTG1501) + (BSRB2900 or MGMT2700 or RBUS2900)
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Doctor Ann Wallin ()
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
Within an applied, managerial focus, the course provides the student with a set of skills in designing & undertaking marketing research, an understanding of the role of marketing research in MIS & in conceiving & implementing successful marketing programs.
