Course list for the Marketing Single Major

Information valid for students commencing 2009

Students must complete at least six courses from the following (of which three courses must be at level 3):

Course Code	Units	Course Title
MKTG2501	2	Consumer Behaviour
MKTG2503	2	Services Marketing
MKTG2504	2	International Marketing
MKTG2508	2	Brand Management and Strategy
MKTG3501	2	Marketing Strategy
MKTG3502	2	Foundations of Advertising
MKTG3503	2	Sales and Account Management
MKTG3504	2	Applied Market Research
MKTG3505	2	Advertising Strategy