Marketing knowledge and skills are in high demand as the world transforms into a global marketplace for internationally traded goods, services, and ideas. Marketing is concerned with identifying consumer needs and wants and targeting organisational resources towards profitably satisfying these needs and wants.

Effective marketing requires knowledge of product and brand management, consumer behaviour and research, product and service development, and marketing strategy making. The marketing major provides students with the knowledge and skills required to be effective marketers and pursue careers as marketing professionals.

Our graduates enjoy positions as managers and consultants in marketing and advertising agencies, marketing departments of private businesses, the entertainment industry, market research organisations, not-for-profits and government agencies.