Course list for the Marketing Field of Study

Information valid for students commencing 2017

Marketing

4 units for:

Course Code Units Course Title
MKTG7501 2 Fundamentals of Marketing
MKTG7512 2 Strategic Marketing Management

#6 units from:

Course Code Units Course Title
MKTG7502 2 Strategic Branding
MKTG7503 2 Consumer & Buyer Behaviour
MKTG7504 2 Service Strategy
MKTG7505 2 Product Strategy & Development
MKTG7510 2 Market & Consumer Research