The endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.

Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.

Graduates may work in the following areas:

• business consultancy
• small business start-up and development
• organisational development in large organisations
• general management positions.