Course list for the Marketing Single Major

Information valid for students commencing 2011

Marketing

Students must complete at least six courses as specified from the following (of which three courses must be at level 3):
Students must complete the following two courses -

Course Code	Units	Course Title
MKTG2501	2	Consumer Behaviour
MKTG3501	2	Marketing Strategy

and at least four courses from the following -

Course Code	Units	Course Title
MKTG2505	2	Product and Service Management
MKTG2508	2	Brand Management and Strategy
MKTG2511	2	Marketing Analysis
MKTG3503	2	Sales and Account Management
MKTG3504	2	Applied Market Research
MKTG3509	2	Contemporary Issues in Marketing