Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course presents both the managerial and technical perspectives of research design and data collection to support decision making in tourism, hospitality and event organisations. Students will learn about the process of conducting an industry research project including designing, bidding for, and implementing, a research project. Topics include interpreting and analysing data and information from a number of sources; market research and project evaluation; applied research methods and data gathering techniques and basic approaches to the presentation of data.

Archived offerings