Destination and Experience Marketing (TOUR2009)

Information valid for Semester 1, 2018

Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

Internal

Class hours

3 Seminar hours

Incompatible

TALM3305 or TOUR3002

Course enquiries

Study Abroad

This course is pre-approved for Study Abroad and Exchange students.

Course description

This course applies marketing knowledge to travel, leisure and tourism organisations. Marketing theories, models, methods are practices are critically evaluated. Destination governance, positioning and branding are examined as is destination recovery after a crisis.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile