Current course offerings

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Course description

This course develops research skills and capabilities in qualitative research design, data collection and analysis techniques. Students will develop an understanding of qualitative research processes relevant to business questions and problems. Awareness of issues relating to data quality, coding practices, analysis and interpretation will be emphasised. The course learning focuses on students experiencing how to collect qualitative data, preparing it for analysis, and practicing interpretation using both traditional coding methods and new computer assisted data analysis tools such as Leximancer and Nvivo programs. Course assessments provide experience and practice in data collection, computer assisted data analysis software and presentation of qualitative insight. Students are encouraged to complete research assessment relevant to honours and/or doctoral research, or other projects of interest.

Archived offerings