Current course offerings

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Course description

This course applies a strategic social marketing approach to identify and examine wicked social problems. In practice, social marketing seeks to integrate marketing concepts, with other approaches to influence behaviour change that benefit individuals, communities and wider society for social good. Social marketing is guided by ethical principles, integrates research insight, advances theory as a lens to understand consumers and other stakeholders, and applies marketing techniques and strategies to influence social change at micro, meso and maro levels of society.

Archived offerings