Business to Business Marketing Management (MKTG7505)
Information valid for Semester 2, 2025
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
3 Lecture hours
Incompatible
BSMK2506 or 7505 or MGMT7106 or MKTG2506
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Associate Professor Jay Weerawardena ()
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Industrial marketing, industrial buyer behaviour, commodity marketing, relationship marketing.
