Product Strategy and Development (MKTG7505)
Information valid for Semester 2, 2024
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Seminar 3 Hours/ Week
Recommended prerequisite
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Associate Professor Jay Weerawardena ()
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course examines the new product/service development and management process and particularly focusing on the contribution of marketing. Specific areas covered include market learning, research and development and marketing interface, unique characteristics of new service development (NSD) such as co-creation, product/service launch, the role of entrepreneurial marketing strategies reaching viable markets, marketing channels and building relationships with targeted customers.
