Applied Market Research (MKTG3504)
Information valid for Semester 1, 2024
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 2 Hours/ Week
Tutorial 2 Hours/ Week
Incompatible
MKTG7510
Prerequisite
MKTG2501 or ADVT2509
Recommended prerequisite
MKTG2510 or 2511
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Doctor Ann Wallin ()
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
Effective marketing research is necessary for successful management of the creation, implementation and evaluation stages of the marketing process. In this course students will critically evaluate and design marketing research for decision making. Students will apply market research theory and method to design, implement and communicate a market research project.
