Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

The digital age has fundamentally altered the way marketing teams collect, process, analyse and disseminate market intelligence. In this course, students will learn market intelligence, analytic techniques, and research practices in order to develop and execute marketing strategies and demonstrate return on investment. Students will acquire critical analysis and decision-making skills to prepare them for the key information and decisions they will make in their career in marketing.

Archived offerings