Course description

Innovation is a fundamental source of competitive advantage in business and is critical to organisations of all sizes and sectors. Innovation changes our thinking and products. It is a dynamic, complex and open process involving many players and parts of an organisation. Managing innovation requires a sound understanding of the nature of the innovation process, which has changed radically over recent years. This course will equip you with the skills necessary to lead innovation for sustainable competitive advantage. The course is based on international best practice and presents an integrated framework for innovation management. It will cover topics including integrating innovation and the strategy, the idea management process and business model innovation. You will meet with leading innovation experts and managers who will reveal cutting edge practice in innovation strategy, development and implementation.

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