Introduction to PR Profession and Practice (COMU7301)

Information valid for Semester 1, 2025

Course level

Postgraduate Coursework

Faculty

Humanities, Arts and Social Sciences

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

3 Contact hours

Assessment methods

Written assessment.

Course enquiries

Doctor Elena Block (Semester 1, St Lucia, In person)

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) St Lucia In Person Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

Students gain an understanding of the importance of strategic communication with an organisation's key internal and external stakeholder groups: employees, investors, the community, customers, government and the media. This course leads students through each of the major elements that constitute an organisational public relations and communications programme.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) St Lucia Internal Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) St Lucia Flexible Delivery Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile