Communication Campaigns (COMU7301)
Information valid for Semester 1, 2023
Course level
Postgraduate Coursework
Faculty
Humanities, Arts and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Attendance mode
External
Class hours
Lecture 1.5 Hours/ Week
Tutorial 1.5 Hours/ Week
Incompatible
SOSC1152, SOSC7301
Assessment methods
Case Study
Situation Analysis & Research Proposal
Research Findings Report
Presentation Slides
Course enquiries
Doctor Elena Block (Semester 1, St Lucia, In person)
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
COMU7301 examines strategic communication theories and best practice frameworks at a postgraduate level. Students are asked to develop research-based communication campaigns that aim to be ethical, socially aware and impactful. Weekly lectures and tutorials explore relevant theories, research methods and planning techniques that will be applied to real life communication problems. During tutorials students will develop the skills necessary to design strategic communication/public relations campaigns for a real life client. You will actively plan and mobilise various strategies and tactics to build relations, reputation and community. The aim is to communicate the client's message successfully to key publics through online and offline communication channels. The ultimate goal is to build and maintain meaningful and truthful multi stakeholder relationships in the context of fast moving and increasingly complex societies.
