Social Media Communication (COMU3150)
Information valid for Semester 2, 2024
Course level
Undergraduate
Faculty
Humanities, Arts and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Seminar 1.5 Hours/ Week
Tutorial 1.5 Hours/ Week
Assessment methods
Video
Report
Evaluation
Course enquiries
Doctor Caroline Wilson-Barnao ()
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course explores the role of social media platforms in generating engagement, managing brands and promoting products, services and causes. We critically examine the promotional culture of social media platforms and consider competing frameworks for understanding their benefits and drawbacks. Trends in the development of social media, their participatory cultures, and their uses by organisations are examine. Students create a social media strategy and work towards developing and curating social media content on social media platforms such as YouTube, TikTok, Twitter, Google, Snap Chat and Facebook. Students use analytics tools that enable organisations to track real time metrics related to engagement and sentiment.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
Semester 2, 2023 (24/07/2023 - 18/11/2023) | St Lucia | In Person | Course Profile |
Semester 2, 2023 (24/07/2023 - 18/11/2023) | External | External | Course Profile |
Semester 2, 2022 (25/07/2022 - 19/11/2022) | St Lucia | Internal | Course Profile |
Semester 2, 2022 (25/07/2022 - 19/11/2022) | External | External | Course Profile |
Semester 2, 2021 (26/07/2021 - 20/11/2021) | St Lucia | Internal | Course Profile |
Semester 2, 2021 (26/07/2021 - 20/11/2021) | External | External | Course Profile |