Media Strategies (COMU2180)
Information valid for Semester 1, 2025
Course level
Undergraduate
Faculty
Humanities, Arts and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 1 Hour/ Week
Tutorial 2 Hours/ Week
Incompatible
COMU7304
Recommended prerequisite
COMU1120, COMU1052, COMU1152
Assessment methods
Review
Media Plan
Portfolio
Course enquiries
Associate Professor Jane Johnston ()
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
You will examine the strategic use of media by the strategic communication industry. The course examines a range of media, including news and current affairs, social media, and entertainment, and the role these play in campaign design and delivery. It includes a range of tools used in the modern communication environment including AI, platform selection, and working with journalists and influencers.
