Media Strategies (COMU2180)
Information valid for Semester 1, 2025
Course level
Undergraduate
Faculty
Humanities, Arts and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 1 Hour/ Week
Tutorial 2 Hours/ Week
Incompatible
COMU7304
Recommended prerequisite
It is recommended that students have completed COMU1120 Media & Society, COMU1052 Intro to PR and COMU1152 PR Writing before taking this course.
Assessment methods
Review
Media Plan
Portfolio
Course enquiries
Associate Professor Jane Johnston ()
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
You will examine the strategic use of media by the strategic communication industry. The course examines a range of media, including news and current affairs, social media, and entertainment, and the role these play in campaign design and delivery. It includes a range of tools used in the modern communication environment including AI, platform selection, and working with journalists and influencers.
