Social Analytics (BSAN7207)
Information valid for Semester 1, 2024
Course level
Postgraduate Coursework
Faculty
Schools
Business School, Elec Engineering, Comp Science
Units
2
Duration
One Semester
Attendance mode
External
Class hours
General contact hours 2 Hours/ Week
Incompatible
INFS7450
Prerequisite
BSAN7204
Restricted
MBusAn, MDataSc
Course enquiries
Doctor Ruihong Qiu ()
Course description
With the advent of social media platforms, social data has been produced at an unprecedented rate in the last decade, offering organizations new avenues for data-driven value creation and capture. This course explores how organizations can develop a social media analytics capability to better listen, understand and interact with their customers in real-time. At the technical level, students will be introduced to concepts and methods of network analysis and natural language processing and will be able to use contemporary software tools to access, analyse and visualise real-world social network data.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | External | External | Course Profile |
Semester 2, 2022 (27/06/2022 - 20/08/2022) | External | Web Based | Course Profile |