Fundamentals of Advertising (ADVT7508)
Information valid for Semester 2, 2025
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week
Incompatible
ADVT2509 or MKTG3502 or 7508
Recommended companion
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Doctor Anne-Maree O'Rourke (Semester 1, Semester 2, Regular, St Lucia, In person)
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
The advertising and media industry plays a significant role in developed and an increasingly significant role in emerging economies. This course introduces students to the fundamentals of advertising, including the business of advertising, the history and structure of the industry, and the role of regulatory frameworks. There is a particular emphasis on developing a practical knowledge of advertising, including the process of developing advertising strategies and the evaluation of strategy effectiveness. Guest speakers from the advertising industry will share various stakeholder perspectives, and their views on the defining characteristics of successful campaigns.
