Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course introduces students to marketing and advertising processes for creating value and managing consumers in expanding electronic, interactive, and networked environments. In this subject students will examine marketing's role in developing solutions that leverage consumers engagement with technological platforms and gain practical insight into the application of technology in product and service design, advertising, branding and communications, and e-marketing strategy.

Archived offerings