Strategic Advertising Management (ADVT7506)
Information valid for Semester 1, 2016
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Lecture hours
Incompatible
ADVT2510 or MKTG2504 or 7506
Prerequisite
ADVT7508
Restricted
Quota: Minimum of 15 enrolments. Final course in field of study.
Course enquiries
Work Integrated Learning
Industry Projects
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course provides an advanced understanding of various traditional and new media that are used for advertising and compares them in terms of costs, constraints, opportunities and measurement. The course examines current media industry issues including media fragmentation, digital media and convergence, and changing media consumption. Students will apply theoretical and practical knowledge acquired from lectures, workshops and case examples, to the development of a creative advertisement and media plan, and learn to critically examine media placement decisions and campaign strategy.
