Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course explores the close relationship between advertising and media industries in global markets. It examines various media that are used for advertising and compares them in terms of costs, constraints, opportunities and measurement. The growing significance of sponsorship-linked advertising is emphasized, with particular focus upon global events. The course introduces students to current media industry issues including media fragmentation, digital media and convergence, and changing media consumption. Students will apply theoretical and practical knowledge acquired from lectures, workshops, industry guest lectures and case studies, to the development of a creative advertisement and media plan, and learn to critically examine media placement decisions and campaign strategy.

Archived offerings