Creative Advertising and Production (ADVT3507)
Information valid for Semester 1, 2016
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Contact hours
Incompatible
ADVT7509 or MKTG7509 or ORGC3622
Prerequisite
ADVT2506 or 2509 or 2510 or 2511 or MKTG2506 or 3502
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Course description
This course further develops students understanding of production processes involved in the execution of creative advertising. Using digital videos and production/editing software, the students will undertake practical creative tasks. The course examines several different aspects of creative production, from creating powerful visual images, using digital cameras and videos, creating, recording and manipulating sound for creative purposes, filming and editing video, copywriting, scriptwriting and narrative development. Media production professionals will be involved in guest lectures and workshops, to help develop students' skills in producing and understanding creative and persuasive content. However, emphasis is placed on the management and coordination of content production.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2020 (24/02/2020 - 11/07/2020) | St Lucia | Internal | Course Profile |
Semester 1, 2019 (25/02/2019 - 22/06/2019) | St Lucia | Internal | Course Profile |
Semester 1, 2018 (19/02/2018 - 23/06/2018) | St Lucia | Internal | Course Profile |
Semester 1, 2017 (27/02/2017 - 24/06/2017) | St Lucia | Internal | Course Profile |
Semester 1, 2016 (29/02/2016 - 25/06/2016) | St Lucia | Internal | Course Profile |