Course description

This course further develops students understanding of production processes involved in the execution of creative advertising. Using digital videos and production/editing software, the students will undertake practical creative tasks. The course examines several different aspects of creative production, from creating powerful visual images, using digital cameras and videos, creating, recording and manipulating sound for creative purposes, filming and editing video, copywriting, scriptwriting and narrative development. Media production professionals will be involved in guest lectures and workshops, to help develop students¿ skills in producing and understanding creative and persuasive content. However, emphasis is placed on the management and coordination of content production.

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