Advertising Research (ADVT3506)
Information valid for Semester 2, 2020
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
External
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
ORGC3608
Prerequisite
ADVT2506 or 2509 or 2510 or 2511 or MKTG2506 or 3502
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Course description
Advertisers' expenditure on media and related activities continues to rapidly change and expand (especially in emerging economies), and more than ever before this expenditure is subject to significant financial and marketplace scrutiny. This course is designed to offer students an opportunity to develop in-depth knowledge of the main quantitative and qualitative methods used in advertising and media research, especially for the purposes of advertising evaluation. Emphasis is placed on the importance of research in advertising and media, applied research skills for advertising evaluation and media measurement, and critical analysis skills relating to advertising and media research. Students will gain a strong theoretical and practical understanding of relevant research techniques and topical research issues in the field, through exposure to academic and industry research readings, case studies, assessment relating to a real campaign, and industry guest lecturers.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2020 (03/08/2020 - 21/11/2020) | External | External | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |