Course list for the Marketing Field of Study
Information valid for students commencing 2015
Marketing
Course Code | Units | Course Title |
ADVT7506 | 2 | Global Media & Advertising |
ADVT7507 | 2 | Online Advertising & Marketing |
ADVT7508 | 2 | Fundamentals of Advertising |
ADVT7509 | 2 | Advertising Management & Production |
ADVT7511 | 2 | Social Marketing & Communication |
MKTG7502 | 2 | Strategic Marketing & Branding |
MKTG7503 | 2 | Consumer & Buyer Behaviour |
MKTG7504 | 2 | Service Strategy |
MKTG7505 | 2 | Product Strategy & Development |
MKTG7510 | 2 | Market & Consumer Research |