Course list for the Marketing Single Major

Information valid for students commencing 2019

Students must complete at least 12 units from the following (of which 6 units must be at level 3 or 4)

4 units for:

Course Code	Units	Course Title
MKTG2501	2	Consumer Behaviour
MKTG4501	2	Advanced Studies in Marketing

8 units from:
(maximum 4 units at level 2)

Course Code	Units	Course Title
MKTG2505	2	Product and Service Management
MKTG2508	2	Brand Management and Strategy
MKTG2511	2	Marketing Analysis
MKTG3501	2	Marketing Strategy
MKTG3503	2	Sales and Account Management
MKTG3504	2	Applied Market Research
MKTG3509	2	Contemporary Issues in Marketing
RBUS4999	2	Business Industry Placement