Course list for the Marketing Single Major
Information valid for students commencing 2017
Marketing
Students must complete at least 12 units from the following (of which 6 units must be at level 3):
4 units for:
| Course Code | Units | Course Title |
| MKTG2501 | 2 | Consumer Behaviour |
| MKTG3501 | 2 | Marketing Strategy |
8 units from:
(a maximum of 4 units can be at level 2)
| Course Code | Units | Course Title |
| MKTG2505 | 2 | Product and Service Management |
| MKTG2508 | 2 | Brand Management and Strategy |
| MKTG2511 | 2 | Marketing Analysis |
| MKTG3503 | 2 | Sales and Account Management |
| MKTG3504 | 2 | Applied Market Research |
| MKTG3509 | 2 | Contemporary Issues in Marketing |
