You will be introduced to professional writing and digital communication skills including multi-media story-telling and production, media design, basic public relations writing, and editing and publishing practices. The course of study will provide you with an introductory set of skills that you can use in a contemporary workplace or in a career where clear writing and creative communication in print or digital modes are required.

This single major (like the single major in Journalism and Mass Communication) is intended as a practice-driven suite with appeal to domestic and international students considering the Bachelor of Arts at the University of Queensland. This major may particularly appeal to domestic or international BA students as a 'second' or ancillary major providing a focus on vocational skills with which they might augment their curiosity-driven studies in other areas.