Commencing semesters, 2009
Semester 1
Semester 2
Program level
Postgraduate Coursework
Program code
5250
Faculty
School
School of Business
Teaching Location
St Lucia
Delivery mode
Internal
Enquiries
Australian/domestic students
Stream A: School of Tourism or Stream B: School of Business (St Lucia)
Email: talm@uq.edu.au (School of Tourism) or postgrad_enquiries@business.uq.edu.au (School of Business)
Phone: 07 3381 1010 (School of Tourism) or 07 3365 6475 (School of Business)
International students
International Recruitment Manager
Email: study@uq.edu.au
Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980
Why study Marketing?
The marketing of any business, whether profit or non-profit, is critical to its success. This field focuses on the key strategies, skills and tools required for effective marketing in today's global world. Students develop critical skills and knowledge in areas of brand management, awareness and loyalty; consumer behaviour and purchasing decisions; the synthesis of information; public relations writing; and teamwork.
Courses and requirements
View the courses and requirements for courses that can be studied as part of the Marketing field of study.
Employment opportunities
Graduates of the Master of Business (Marketing) can expect to find marketing positions in medium to large sized businesses;sales and retailing; marketing consultancies; market research
What it costs
Please view the Master of Business for indicative fees.
How to apply
Please view the Master of Business for information on key dates and how to apply.
Professional memberships
Graduates may be eligible for membership with the following professional bodies:
- Academy of International Business
- Australian Marketing Institute
- Market Research Society of Australia
