This major focuses on the rapidly growing area of events, which plays a significant role in business and economic development, both nationally and internationally. Students study the history, significance, impacts and role of festivals and other events; event operations; event sponsorship and fundraising; business events, artistic and cultural events and sporting events, among others. The event management major explores theoretical frameworks for understanding the nature, characteristics and role of events and offers students a comprehensive, professional understanding of all aspects of event management. Graduates find employment in both the public and private sector in event development, coordination and management of the range of events including arts and cultural festivals; sporting events; community events; private events and business events.