The Digital Media major offers a sequence of courses dealing with contemporary media practices, institutions and technologies. Students will learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries. The major is distinctive for its emphasis on a combination of critical perspectives, research and analytic frameworks, and content and platform management. The major prepares students to work in industry roles that require a combination of digital analytics, social engagement and content production skills. The major approaches media as technologies for orchestrating social, cultural and political life. Across the major courses focus on the continuous evolution of media technologies and industries, the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.

Graduates with a range of critical, analytical, management and production skills in mediated communication will be candidates for work in the media industries, and the expanding array of organisations that have in-house media production and management capacities.